The California Prune Board thinks so. Hoping to promote increased consumption of its product, the Board petitioned FDA to allow a name change on packages of prunes and products containing prunes. According to a Board spokesperson, market research found that women in particular responded more favorably to the name dried plums than to prunes. Under the petition, the process would begin with dual labeling and gradually move toward a single name. The Board is hoping to win FDA approval by March, when a major marketing campaign promoting the nutritious fruit is set to kick off.
What's in a name?
Does “dried plums” sound more appealing than “prunes”?
Jan 31, 2000
Machinery Basics
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
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