Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

How effective is nutrition labeling?

It must depend on who is asked. GMA claims that an "overwhelming majority of consumers" read food labels, and that 63% of consumers find the nutritional information on the label to be "easier to understand." However, a survey by the Food Marketing Institute (FMI) and Prevention Magazine reported that most food shoppers are not familiar with the new nutrition label.

According to the FMI study, only 47% of shoppers say they have seen the new label. But the label is having a major impact on purchasing decisions for those who read the labels. Fat content was the primary reason for selecting or rejecting foods, according to the study. Dairy foods topped the list of foods shoppers are rejecting thanks to the nutrition label. They are opting for reduced fat versions. Much the same is true for bakery products

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports