Digital Engagement Packaging System

Gerresheimer has introduced its Connected Packaging platform to the cosmetics industry. This packaging system integrates unique QR codes (i.xQR Codes) or NFC tags to create individual digital identities for products, thus transforming packaging into a digital customer touchpoint. As a result, beauty brands can improve the customer experience and increase brand loyalty and sales, while gaining valuable insights into consumer behavior.

“Connected Packaging offers brands in the beauty industry, but also in the OTC pharma, food and beverage industry a great new way to engage with their customers,” explains Stefan Rieder, Global Senior Vice President Commercial Moulded Glass at Gerresheimer. “It creates a digital touchpoint, that enables a wide range of personalized marketing and sales activities. From loyalty points to special offers—the opportunities to create a compelling customer experience, increase customer loyalty and boost rebuying rates are endless.”

Transforming Packaging into digital touchpoints 

As an innovative systems and solutions provider with outstanding expertise in moulded glass, tubular glass and plastic packaging, Gerresheimer caters to the needs of the global beauty industry with customized solutions for truly distinctive premium packaging. With the new Gerresheimer Connected Packaging Solutions, packaging now gains further added value through unique QR codes (i.xQR) or NFC tags, which create a digital customer touchpoint. 

Elevating consumer-brand relationship and engagement

Connected Packaging allows consumers to interact with their favorite beauty brand in a new way that adds value to both the consumer and the beauty brand. By scanning products, consumers gain access to personalized information and recommendations, making their beauty routines more engaging and tailored to their needs. Gerresheimer Connected Packaging enables brands to run targeted promotions and reward campaigns directly through the product packaging. This innovative approach encourages customer loyalty and frequent brand engagement, ensuring that promotions and messages reach consumers precisely where and when they use the product.

Data-driven insights for smart marketing strategies

The robust data collection capabilities of Gerresheimer Connected Packaging equip brands with valuable insights into consumer behavior and campaign performance. The platform solution minimizes data collection and enables GDPR-compliant data management, e.g. for interactions and campaigns. Using sophisticated analytics, brands can optimize their strategies based on real data, ensuring more informed business decisions. 

Seamless integration with GS1 standardsAs the transition from EAN bar codes to QR codes approaches, Gerresheimer Connected Packaging offers a GS1-compatible solution. This ensures smooth integration with global supply chain systems, allowing brands to adopt this innovative technology without disrupting existing processes.

Ensuring Compliance and Authenticity

Gerresheimer Connected Packaging ensures transparency and compliance with global market regulations. The technology provides consumers with easy access to legally required information, product authentication or certificates of origin, protecting brands from counterfeiting and ensuring authenticity.