The Consumer Packaged Goods industry is rapidly evolving, and this new year will usher in even more changes. That’s according to CPG sales and marketing agency Acosta, which has compiled its top CPG predictions for 2019, including what’s next for e-commerce and brick-and-mortar stores, popular products and categories, and modifications in how consumers approach shopping trips.
“We expect to see the continuation of some trends that emerged in 2018, as well as several key new developments,” says Colin Stewart, Senior Vice President at Acosta.“In 2019, the topic of price will be on the agenda for both manufacturers and retailers. With increasing transportation and commodity costs, manufacturers will be forced to increase prices, and retailers will be aggressively scrutinizing price inflation to stay competitive in a fragmenting retail environment.”
