Lightweight antiperspirant cans reduce carbon footprint by 18%

Unilever has partnered with Ball Corp. to bring a more sustainable aluminum aerosol can to the European market. The new Rexona and Sure antiperspirant cans employ Ball’s ReAl™ technology.

According to Ball, the newly created metal alloy, which utilizes recycled content exhibits increased strength and allows Ball to lightweight its impact-extruded aerosol cans by 20%. This equates to an approximate product carbon footprint reduction of 18% for the150-mL aerosol can used for Unilever’s Rexona and Sure antiperspirant when compared to a standard can.