Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Packaging sparkles for Nestlé Waters North America

New bottle design and packaging graphics, the introduction of 12-oz cans, and new flavors help rebrand and market the company’s sparkling water portfolio, expanding the portfolio into its regional brands.

New bottle design and packaging graphics, the introduction of 12-oz cans, and new flavors help rebrand and market the company’s sparkling water portfolio, expanding the portfolio into its regional brands.
New bottle design and packaging graphics, the introduction of 12-oz cans, and new flavors help rebrand and market the company’s sparkling water portfolio, expanding the portfolio into its regional brands.

With greater numbers of consumers seeking healthy beverage options, Nestlé Waters North America is using packaging to drive growth in the sparkling water category—a category that Euromonitor says grew 70% from 2011 to -2016 and will reach $3.1 billion by 2022.

To strengthen its position in the rising sparkling water category, Stamford, CT-based Nestlé Waters North America in February 2018 introduced a new sparkling portfolio for its six regional spring water brands—Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain, and Arrowhead. They will join the company’s sparkling water brands Perrier and S.Pellegrino.

The company has launched not only new flavors, but also a brand new bottle design—and new packaging graphics, and has introduced 12-oz cans “to meet all consumption occasions and consumer preferences,” according to Susan Chirico, Regional Spring Water Brands Packaging Manager.

Proprietary bottle design takes the form of a sleek, elegant PET bottle that resembles vintage glass, is comfortable to hold, and highlights the movement of sparkling bubbles. Bottles are blow-molded by Nestlé Waters in an in-line process used for both sparkling and still water bottle manufacturing.

Chirico says the new bottle structure was developed as part of a collaboration between Nestlé Waters R&D in Vittel, France, and Product Ventures, a strategic packaging design agency. Packaging graphics were designed by Cornerstone Strategic Branding. (See sidebar below for Cornerstone’s perspective on the creative development process.)

Package design affects bottle labels—and caps—as well as secondary packaging, and includes the following:

• An eye-catching label that features more prominent branding and fruit imagery

• A colorful new cap that accentuates visual brand cues by reinforcing equity via its brand color that distinguishes the product from competitive offerings

• New, bold case-pack visuals that present colorful, vibrant fruit graphics designed to capture attention on-shelf and highlight flavor varieties

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report