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Mars and Berry Team Up On Lightweighting PET

Later this month, three popular Mars brands will appear in an ISBM PET jar that is lighter and has 15% PCR resin.

Berry Image

Berry Global Group, Inc. is collaborating with snack and treats leader Mars, Incorporated, to launch its popular pantry-sized treats in PET jars that have been optimized to be lighter weight and include 15% post-consumer resin (PCR). With the shared mission of creating more sustainable packaging solutions, Berry and Mars will launch the new jars for the M&M’S®, SKITTLES®, and STARBURST® brands later this month. At Berry Global’s PACK EXPO Booth N-4727, the new container was featured prominently.

The easy-grip square jars are injection-stretch-blow-molded at Berry’s manufacturing facility, using a single-pellet, food-grade resin to assure a clean, consistent substrate sourced from mechanical recycling. With a history of results in lightweighting, Berry approached Mars with the new concept including PCR. Berry brought its problem-solving and technical expertise to the table to help Mars make progress toward their sustainability goals. In addition to the inclusion of PCR, the jar is also widely recyclable.

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