New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Oven box displays cool 'smarts'

One of the coolest “smart packaging” efforts comes from appliance marketer Euro-Pro, Plattsburgh, NY, for its convection toaster oven packed in a corrugated box whose technology hits several smart packaging hot buttons.

Pw 11545 News Euro Pro

A “press here” violator on the front panel points to a cutout section with a red button and a lenticular image of the oven. The image shows heating arrows that indicate how the heating process works; the arrows appear to move when your eye position changes. Pushing the button activates a 10-second product message from a speaker (at least 11¼2’’ wide) behind a star-shaped cutout. Pushing the button also causes the image to vibrate, which sets the lenticular imagery into movie-like motion.

These interactive components are housed together in a flat 33¼4”x5’’ plastic pack secured behind the die cuts on the inside of the box using pressure-sensitive tape.

Almost lost in the high-tech shadow is a fifth panel that overlaps 3¼4 of the box front. Secured with a Velcro-style device, the flap folds open to reveal a panel printed with color graphics showcasing key oven attributes such as flexible controls, cooking versatility, and easy clean up. PW was unable to reach Euro-Pro for packaging details. The oven shown was purchased at a Chicagoland Target store for $50. —Rick Lingle

How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub