News
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Packaging World and Cal Poly to conduct market research

Summit Media Group’s Packaging World and the Graphic Communication Institute at Cal Poly (GrCI) have announced a research initiative to explore how leading-edge packaging technologies are driving marketing innovation.
E-BOOK SPECIAL REPORT
42 Best Package Designs
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News
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Garnier Green Garden uses transformed packaging waste

Teaching farm and winner of Garnier Green Garden campaign gets plastic patio tables, trash receptacles, and other plastic items made from recovered beauty care packaging.
Column/Opinion
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If you can’t stand the heat

Here are some cold hard facts about using packaging to beat the heat.
Hasbro packaged a special Easy-Bake Ultimate Oven for the brand’s 50th anniversary in a disruptive manner, targeting both girls and boys.
Package Case Study
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Category disruptors: You break it, you own it

Consumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.
Package Case Study
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Redesign writes new chapter for BIC pens

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
Package Case Study
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
Package Case Study
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A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
Package Case Study
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
Package Case Study
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
Off The Shelf: Clear plastic can for sardines
Video |

Off The Shelf: Clear plastic can for sardines

From Brivais Vilnis of Latvia comes a replacement for the metal tin: an injection-molded PP retortable container with barrier delivered via in-mold labels.
News
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Will Google glasses play a role in packaging?

Keith Campbell, a Packaging World Contributing Editor and On the Edge blogger, took in the sights and sounds of Dusseldorf this past May to bring us a series of reports on new developments in the packaging controls and automation space being shown at interpack 2014. In case you missed his written, blogged, or podcast contributions, here are a few highlights.
Clearer Choices for Health and Beauty
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Clearer Choices for Health and Beauty

Watch this short video from the HBA Global Show in New York City to see Earl Guinter of Envision Packaging showcase the clear advantages of packaging retail products in PET, PE, and PP. Envision offers high-end printing on plastic packaging, precise execution of structural design, and an array of packaging accessories to complete the premium presentation of health and beauty products.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Feature Article
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Packaging and the growing mHealth device market

Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
News
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European researchers work to develop biodegradable dairy packaging

Spanish nonprofit research organization works with companies from five European countries to pioneer a biodgradable material for dairy that stands up to thermal requirements.

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