8 Ways You Might Be Greenwashing Your Packaging And Not Even Know It

A look at how inadvertent false claims and vague language lead to consumer confusion.

Apr 25, 2024

In this special report, we shed light on the complex issue of greenwashing within the CPG industry. Through conversations with experts, we explore how brands might unknowingly convey misleading environmental promises through ambiguous sustainability claims and eco-friendly imagery that doesn’t hold up upon closer inspection. Read for guidance on recognizing greenwashing, prevalent greenwashing tactics, and measures to authentically represent your product's environmental impact.

Fill out the form below to gain valuable insights into preventing greenwashing, the confusion caused by recycling claims, and the objectives of green guides in ensuring truthful environmental advertising..

Machinery Basics

Learn About 4 Different Types of Wrapping Machines for Your Product

10 Different Types of Labeling Machines for Your Product

What are the Different Types of Multipacking Equipment?

Get a Quick Overview of Conveyors

According to a Life Cycle Assessment (LCA), the carton format had the lowest environmental footprint of all the options, which compared PCR, molded fiber, glass, aluminum, and paper cartons. Using cartons to refill more durable rPET bottles makes the whole system bathroom- and shower-worthy, since the cartons themselves deteriorate in wet environments.

Dr. Bronner’s Paperboard Cartons Refill rPET Bottles to Ace LCA

Paperboard cartons get high LCA marks, but break down when wet. Meanwhile, 100% rPET bottles are circular, work great in the shower, and if they're refilled, are not single-use. Dr. Bronner’s refillable carton leverages both formats' strengths.

Bart Watson, Chief Economist for the Brewers Association, gave his annual report on the state of the craft brewer industry.

How Can Craft Brewers Shape the Future of the Industry?

Strong Opinions Vary on Progress of Global Plastic Policy at INC4

Packaging industry executives suggest bringing IT and OT leaders together to discuss data analytics.

Challenges of Data Governance and Security in Packaging

Supporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura

How AI is reshaping CPG manufacturing operations

Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.