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Pepsi pioneers sleeve label coupon

What do you get when you put a sleeve label over an already decorated can?
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Ulcer therapy pack touts ease of use

Introduced in December, Procter & Gamble's new Helidac(TM) ulcer eradication therapy is packaged in a 14-day cube-shaped "kit" designed to make the new three-drug prescription medication easy to take several times a day.
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And the envelopes, please.

The Tube Council of North America announced its 1996 Tube of the Year Award winners on January 9. Named Laminate Tube of the Year was Rembrandt® Mint Flavor Toothpaste, marketed by Den Mat Corp.
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Fresh juice warnings?

Despite reports in the popular press, FDA isn't in a rush to require fresh juice makers to pasteurize their products after last fall's outbreak of illnesses (and one child's death) from E.
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Reclosable label puts Andy Capp's into party size

Whether the motivation was to sell through club stores or just to offer a larger pack, GoodMark Foods, Raleigh, NC, has begun to use reclosable labels in a big way.
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FPA TAPS MARKETING GURUS

Dr. Martha Rogers and Don Peppers, authors of the hot business book The One-to-One Future, will headline the Flexible Packaging Assn.'s Annual Meeting March 5-7 at The Westin Mission Hills Resorts, Rancho Mirage, CA.
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CORRECTION

Some information in "Going with the flow," Packaging World, Dec. '96, p. 15, was misstated. Piezo-electric-based ink-jet printheads do not always have to be reprimed at each start-up or refill.
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Campbell tests home delivery program

Last month in Ohio, Campbell Soup Co. began testing its Intelligent Quisine concept. The three-meals-per-day, 10-week program includes more than 40 items-from sirloin beef tips to French toast with sausage to peanut butter bars-that are shipped via UPS to consumers' homes.
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Spouted cartons extend milk's shelf life

Alta Dena® Certified Dairy is one of the first U.S. dairies to use SPOUT-PAK® spouted paperboard gabletop cartons from International Paper (Memphis, TN).
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Label this one a winner

A package redesign for Canadian Mist blended Canadian whisky earned manufacturer Brown Forman Beverages Worldwide a 1996 Pyramid Award for excellence in labeling from the Films Div.
Feature Article
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United Distillers bulks up on savings (sidebar)

Case taper flies at United Distillers
Feature Article
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Bang the drum carefully (sidebar)

Use of regrind in plastic drums could lower prices
An array of print heads on both sides of the conveyor leading to finished goods inventory lets Borden print variable information
Feature Article
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On-line case printing supports ECR at Borden

In addition to simplified inventory, faster changeovers, and material cost savings, on-line case coding at six Borden plants means faster response to customer needs.
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Strategies for bar code printer/applicators

"The biggest mistake made in the deployment of label printer/applicators is to treat the purchase and installation of the applicator as a stand-alone piece of equipment, similar to sourcing a tabletop printer." So writes Dan Gilmore of Forte Industries (Mason, OH), a systems integrator, in a white paper entitled, Integrated Bar Code Printer/ Applicator Systems, Keys to Successful System Implementation.
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Productivity Forum to gather in April

The Packaging Productivity Forum shifts this year from fall to April 28 to 30. Participation in the Trends Indicator survey is up 20% over the last survey.

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