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Survey: training gap for packaging automation (sidebar)

Methodology
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Add-on packaging revs up Coors' sales

First things first. Yes, it's a real package. No, it's not actually shipped that way. But when retailers hand-erect the faux carburetor valve covers and insert the tabs into die-cut slots on 24-count multipacks of the new "engine block" package for Coors Light, they've got a clever floor display that has jump-started sales of the brand in a recent promotion, says the Golden, CO, brewer.
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Hershey's dinosaur holograms roam the market

Coinciding with the May release of the movie "The Lost World: Jurassic Park(TM)," Hershey, PA-based Hershey Foods launched its first holographic package.
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Cans are really shaping up at Coke

Hot on the heels of its curvy Coke can (see Packaging World, March '97, p. 8), Atlanta-based Coca-Cola Co. is shaking up the can industry again.
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Gilette body wash hopes to hook consumers

A free-spinning hook is a central feature of Gillette's new body wash package, designed with assistance from Desgrippes Gobé & Associates (New York, NY).
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Aseptic carton with screw cap juices sales

Dublin, Ireland-based Batchelors Ltd.'s share of the overall juice market in Ireland has risen approximately 10 percentage points since last October.
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Worth its weight in crystal

It's no coincidence that Donna Karan's new Chaos perfume "purser" looks like a work of art. Resembling an uncut crystal, the uniquely shaped sprayer was designed by sculptor Stephan Weiss, husband of Donna Karan.
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Getting noticed is now packaging mission #1

In today's market, there are more serious packaging developments than the emergence of beverage containers with walls purposefully bent out of shape.
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Promo employs unusual clamshell

"The pitcher was initially developed for an on-premise bar-kit promotion. Only later, after the pitcher was designed, did we decide to do an off-premise promo with it." That's how Karen Kurylo, packaging manager at Southfield, MI-based Hiram Walker & Sons, describes the origins of an unusual clamshell package used for 750-mL bottles of Kahlua liqueur.
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More EC export regs

North American exporters to the European Community (EC), who already must contend with some 20 different packaging laws, may face yet another EC mandate, currently under consideration by the European Commission, according to Recycling Laws Intl.
These mock-ups of the Superga package were photographed without the label that describes the style, size and color of shoe.
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Turning the shoe industry on end

Italian shoemaker challenges packaging conventions by adopting a vertical gable-top package that resembles both a doctor's bag and a milk carton. Patented carton design offers environmental advantages in waste-conscious Europe.
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Return of the 'domino theory' (sidebar)

Has EPA been wounded?
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Plastics under seige in Massachusetts

A plastics recycling bill has been introduced in the Massachusetts state Senate that would, if passed, doom the sale of most plastic packaging. The bill bans plastic packaging for consumer products unless at least 80% of Massachusetts residents have access to plastics recycling facilities by December 31, 2000.
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Rhapsody in blue

Rochester, NY-based Global Beverage's striking cobalt blue-tinted polyethylene terephthalate container is credited with firing up sales of its Bl Botol brand spring water since it debuted about 10 months ago.
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Shelf present

With so many salon haircare products available today, it can be difficult for one brand to stand out, especially when competing with big names like Paul Mitchell and Aveda.

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