Package Case Study
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
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Package Case Study
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
Package Case Study
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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
Package Case Study
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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
Package Case Study
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Tressa touts 'tri' container

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.
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Water tastes

from InterBev 2000: New aroma technology has been adapted to packaging technology by Scentsational Products Inc., a manufacturer of fruit-fragrance-infused closures.
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New health claim for heart disease

The Federal Drug Administration has approved a new health claim for food labels linking plant sterol or plant stanol to a reduction in coronary heart disease.
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Vampires maybe, cholesterol no

The Center for Science in the Public Interest (CSPI) is advising consumers that many label and ad claims that garlic supplements lower cholesterol are false and misleading.
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Country of origin labeling a marketing, not a safety issue

Opponents of a bill, sponsored by Idaho Representative Helen Chenoweth-Hage requiring mandatory country-of-origin labeling for the livestock in meat and meat products, told a House Agriculture Subcommittee that such a requirement would impose significant burdens on the food industry, be extremely costly, and would damage U.S. ability to export its meats.
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Attacks on irradiation misplaced, say food organizations

According to the Grocery Manufacturers of America (GMA) and the National Food Processors Association (NFPA), a recent report attacking food irradiation by the public interest group Public Citizen hinders food safety efforts.
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Whiskey decanter hits Europe

Brown-Forman Beverages Worldwide, Louisville, KY, used a fluted, flint bottle decorated with a white-and-gold applied ceramic label and a gold-plated medal to introduce the third, in its series of seven, Jack Daniel’s Tennessee Whiskey decanters. This third special decanter commemorates the gold medal that Jack Daniel’s Tennessee Whiskey won at the World Exposition in Ghent, Belgium, in 1913. It was introduced to the European market in November 2000.
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PET pack added to mayo spread

Bestfoods has added a squeezable, clear PET container to its Hellman’s mayonnaise line, which is packaged in standard glass containers. The new 18-oz Big Squeeze container is topped off with a 0.250”-orificed polypropylene flip-top dispensing closure, pigmented in dark and light blue.
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Pliant launches company Web site

www.pliantcorp.com is the new Web site location for flexible packaging supplier Pliant Corp. (Schaumburg, IL).
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Beware the fine print

To overhaul the drug warnings to physicians usually found in fine print on drug packages or package inserts, the Food and Drug Administration proposed new regulations for new prescription drug packaging.
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Alluring bottle design

WMN line of body cleansers and lotions from Sexy Hair Concepts/Formulas by Ecoly, Chatsworth, CA, is encased in a frosted-white high-density polyethylene bottle, blow-molded to resemble a woman in a sleek evening gown.

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