The second brewery to announce a launch of beer in a Tetra Pak (Geneva, Switzerland) Glaskin™ plastic bottle is Bitburger of Bitburg, Germany. The Bitburger 38 Bigneck is scheduled to reach as many as 10ꯠ Lekkerland/Tobaccoland gas station outlets throughout Germany beginning this month.
Nutrition supplement marketer Natrol of Chatsworth, CA, gained numerous benefits last fall when it eliminated containers made of glass, high-density polyethylene or polystyrene in favor of polyethylene terephthalate.
The Intl. Molded Pulp Environmental Packaging Assn. has announced the formation of a consortium of molded-pulp product producers, users and machinery manufacturers to conduct research on the properties and behavior of molded pulp as a protective packaging material.
Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.
Atlanta-based Coca-Cola Co. is starting off summer 2000 with a ‘pop.’ In a unique promotion aimed at the consumer’s need for instant gratification, Coke will be giving away millions of dollars that can be retrieved simply by popping off the fake top of special cans.
The U.S. Dept. of Agriculture (USDA) issued its long-awaited proposal for national standards on organic foods on March 7. Outlawed for foods bearing the “organic” label are use of genetic engineering, sewage sludge, irradiation and antibiotics in organic livestock production.