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New carrier packs high visibility

General MIlls' Yoplait® brand yogurt in 4-oz cups has been switched from four-and eight-count multipack carriers to a six-pack configuration. The change meets a customer need, says Barry Wagoner, public relations manager at the Minneapolis-based company.
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P&G shows source reduction progress at Pack Expo

Cincinnati-based Procter & Gamble has little choice but to continue seeking ways to meet the consumer need for environmentally sensitive packaging the same way it strives to meet other consumer needs.
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"We wanted to make sure that if this package was the only communication a consumer got, the product just might sell itself." So says product manager Mark Younce of Jerome Foods in describing what the Barron, WI-based turkey processor wanted from the packaging it designed for a lien extention of The Turkey Store® products.
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Candy packages get bitter response

Mars Inc., McLean, VA, filed suit in U.S. District Court in Manhattan in early December seeking an order that bars E.J. Brach Corp., Chicago, IL, from selling Brach's redesigned package of Fruit Bunch® candy that bears a close resemblance to Mars' Starburst® fruit chews candy.
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Playing Offense Looks Like Fun To Packaging Industry

"We have been fighting a defensive battle for a long time," said Richard Thornburg, director of government relations for the Flexible Packaging Association (FPA), in assessing the impact of the November elections.
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Smart Scrub gets smart closure

Dissatisfied with the basic flip top cap found on other soft cleansers, Indianapolis-based Dowbrands selected a Swiss import for its new 20-oz Smart Scrub(TM) bath and kitchen scouring cleanser.
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Regaining market share

Pittsburgh, PA-based SmithKline Beecham hopes to reestablish its once prominent Contac brand with a major redesign, the first since the cough and cold remedy's introduction 33 years ago.
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New windows in cosmetic packaging

What better way to promote visibility for a new product than to make its package see-through?
Under conditions prevalent in many repulping operations (120?F, ?10?F, near neutral pH), the addition of Mead?s repulpable wet-s
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Making performance paper greener

Mead joins list of papermakers to develop processes permitting recovery of troublesome paper packaging. Repulpable wet-strength board could be a major boost to paper recovery.
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Mondavi turns carton inside out

Each fall, wine and spirits marketers come up with unusual and decorative holiday gift boxes for their products. Few of this year's crop are as unusual as the one produced by Mid-Cities Paper Box (Bell Gardens, CA) for 750-mL bottles of four varietals from Robert Mondavi Winery of Oakville, CA.
Schering-Plough got into pressure-sensitive labeling in a big way when it brought suncare product labeling in-house. Rotary p-s
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Coppertone's new label is a clear winner

Schering-Plough decided to bring in-house new p-s labeling of its suncare products. Along with special labels, the company needed labeling equipment-and also machine vision and ink-jet printing.
As empty bottles are depalletized (above left), they?re mutually supportive because they move forward in a mass; even more chal
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Empty-bottle handling is no picnic

The lightest of the PET bottles filled on Pepsi's new line weighs just 27.5 g. Controlling these empty containers at high speeds is difficult to say the least.
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Pharmaceutical Makers Show Preference for Dedicated Suppliers

Pace Foods, the San Antonio-based salsa producer, has gotten a lot of mileage out of a series of television commercials emphasizing its Tex-Mex heritage and deriding the competition's product for being made "in New York City?!!" In the same vein, Chi-Chi's, Inc., the Mexican restaurant chain headquartered in Louisville, KY, has an amusing TV commercial for its retail-packed salsa in which the ceo of some unnamed competitor asks his managers whether the company should make salsa or oven mitts.
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Trapped coupons free Maybelline sales

Maybelline's special promotion of blister-packed cosmetics entices consumers with redeemable fanfolded coupons that are trapped between two SBS cards.
In the cleanroom at Luther Medical (above), workers use a special scrolling device to tightly roll the directions for each cath
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Out of pack, top of mind

Keeping medical device directions outside of a sterilized package lets a healthcare professional read up before opening the package. Luther Medical's patented tray design holds scrolled instructions outside the pack for its catheters.

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