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Are you eliminating touches?

The term “touches” is cropping up more in contract packaging. But the word has two very important and distinctive definitions.

In contract packaging circles, the definition relates to every occasion in which a packer handles some aspect of your project. It is all about the integration of every step along the way, from assessment and qualification to package production to distribution.

The other definition concerns the physical package and how people handle packages. In that context, it refers to any physical contact between your package and your contract packager.

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