Leading brands including Founteyn, Tallow + Ash, and Salt of the Earth are launching refillable packaging systems that reduce single-use plastic waste by up to 80% while supporting circular economy practices.
- Founteyn's beverage dispensing system partnered with PepsiCo can reduce single-use packaging by up to 80% and halve carbon emissions compared to traditional bottled beverages.
- Tallow + Ash's Stain Pen features a reusable outer casing with refillable cartridges, eliminating the need to purchase entirely new pens for each use.
- Salt of the Earth's refillable deodorant reduces plastic consumption by up to 80% when one 525ml refill bottle replaces seven individual units.
- All three innovations support circular economy practices by encouraging extended product life and reducing material waste across beverage, laundry care, and personal care sectors.
- These solutions target office, SME, and household markets, demonstrating scalable sustainability across diverse consumer segments.
These innovations demonstrate significant progress in reusable packaging, contributing to waste reduction and circular economy practices.
Learn more about ThePackHub's Innovation Zone here.
Founteyn's dispensing system aims to reduce single-use packaging in beverage delivery
Netherlands-based startup Founteyn, based in Amsterdam, has partnered with PepsiCo to roll out its patented beverage dispensing technology, which aims to reduce reliance on single-use packaging. The innovation comprises an all-in-one beverage system that integrates chilling, carbonization, and capsule-based dispensing, offering a range of hot, cold, and carbonated drinks. The system is designed to replace traditional bottled and canned beverages, potentially reducing single-use packaging by up to 80% and halving associated carbon emissions. Euro-Caps, Founteyn’s business partner and co-packer, will support large-scale capsule production and filling, while Culligan Quench will lead distribution for the pilot phase, leveraging its global presence in water technology. The initial rollout targets office and SME beverage service markets, with plans to expand into the household sector.
The refill inserts are designed to be replaced without disposing of the whole unit.ThePackHub
Tallow + Ash's refillable stain remover pen targets everyday convenience and waste reduction
UK laundry care brand Tallow + Ash, based in Gloucestershire, has launched the Stain Pen, a refillable and portable solution designed to treat stains on-the-go. Departing from traditional single-use stain removers, the new product features a reusable outer casing with a refillable cartridge system, helping to reduce plastic waste associated with disposable packaging. The design incorporates a chrome-finished case, magnetic cap, and a chisel tip applicator for precise application, offering both functionality and an elevated aesthetic. The product aims to fill a gap in the market for a compact, travel-friendly stain remover that aligns with sustainable living practices. While the outer case provides long-term durability and visual appeal, the refill inserts are designed to be replaced without disposing of the whole unit, reducing material use over time. The product’s refillable design offers an environmental benefit by eliminating the need to repeatedly purchase and dispose of entirely new pens. Instead, users can keep the outer casing and simply replace the internal cartridge. This structure reduces single-use plastic consumption, aligning with broader sustainability efforts across the packaging and personal care sectors.
A single 525ml refill bottle is designed to provide up to seven full refills, enabling a reduction in plastic use by up to 80% when compared to purchasing seven individual deodorant units.ThePackHub
Salt of the Earth introduces refillable deodorant format
Salt of the Earth, an independent family-run business based in the UK, has introduced a refillable roll-on deodorant system that aims to reduce reliance on single-use plastic packaging. The product consists of a reusable roll-on container and roller ball mechanism, which users can refill using larger-format refill bottles. A single 525ml refill bottle is designed to provide up to seven full refills, enabling a reduction in plastic use by up to 80% when compared to purchasing seven individual deodorant units, based on packaging weight. The packaging is developed for ease of use, with the roller ball unit easily removed and reattached after cleaning and refilling. This refill format encourages extended product life and less frequent disposal of packaging components. The brand highlights that the refillable packaging is compatible across its range of deodorant scents, allowing users to personalize their choices without generating additional waste. The primary packaging components are durable enough to be reused multiple times, supporting a circular model of consumption within the personal care sector.
Learn more about ThePackHub's Innovation Zone here.
