Mondelez embraces the future with integrated control solution

Mondelez International is as global as it gets, so having an integrated line control and line performance solution suitable for global implementation means the world to them.

Line of the Future. Production of the iconic Oreo cookie is among the packaging operations that reflect the Line of the Future thinking now permeating Mondelez International.
Line of the Future. Production of the iconic Oreo cookie is among the packaging operations that reflect the Line of the Future thinking now permeating Mondelez International.

Ask any packaging system owner to come up with a “wish list” of things that would help improve the quality of their operations, and it’s likely that information will rank near the top.

And no wonder. Information, after all, is the cornerstone of 21st Century productivity and profitability. It’s what helps system owners identify, plan, and validate system improvements and changes; benchmark performance against overall equipment effectiveness (OEE) and other goals; and spot opportunities to eliminate inefficiencies, even the most minor of which can undercut a well thought-out continuous improvement initiative.

Today’s controls systems and associated infrastructure can provide packagers with all that information—and more—on virtually any aspect of system performance imaginable, from the individual machine to across the entire enterprise. To get it, all a packager needs to do is “ask.”

Access to all that quality information—and more—is at the heart of the plans for Mondelez International to completely re-engineer its packaging lines, part of the Deerfield, IL-based snack food manufacturer’s global transformation of its manufacturing platforms.

Having adopted the Integrated Lean Six Sigma approach to process improvement company-wide, Mondelez International relies on information to ensure that new equipment and technologies that will be integrated into new processes—part of an ongoing project called the “Line of the Future—will fulfill their intended objective of driving out waste and inefficiency while also bolstering the quality and productivity necessary to increase their gross margin and foster further growth.

Werner Badtke, Program Manager for Automation and Manufacturing Systems at Mondelez International, uses the streamlining of the company’s process for baking the popular Oreo cookies as an example of one way the company is reinventing its global supply chain.

“Recipe and process changes enable us to eliminate major components, such as a 60-meter long cooling tunnel,” Badtke explains. “That results in a machine with a smaller footprint, and a more flexible set-up.”

Opportunities and constraints
The company’s ambitious objectives for its Line of the Future program are not unlike those of other CPG companies seeking to optimize the OEE of new and existing lines. Not surprisingly, it also shares some of the same implementation challenges when integrating smart machines into a smart manufacturing environment.

One of the biggest challenges revolves around performance management integration with and among the Line of the Future’s machine elements. Each major component of a packaging line has its own performance “story to tell,” which is defined in part by the packager’s line-, facility-, and/or enterprise-specific OEE data requirements, and the control technology being used.

Timing benefitted Mondelez International, as planning for the Line of the Future coincided with the emergence of PackML, enabling the company to match its requirements against the capabilities of the open-source control programming standard.

Despite PackML’s programming efficiencies, however, sequencing a line’s operation and inter-machine control to meet these requirements nevertheless requires custom coding during the integration process.

While integrators can reuse bits and pieces of code, and utilize repeatable engineering tools to help expedite the line integration process, “it’s still a really big effort to figure out what the OEMs did and then go into their code to then configure how the line needs to run,” says Matt Schroeder, a global account team leader with RockwellAutomation. He adds that packagers still need to add in a way to collect and process OEE data.

“PackML closes the gap,” Schroeder says “but by itself, it doesn’t give you OEE.”

All of this, of course, requires an investment of time and effort—a factor that didn’t exactly fit with the vision Mondelez International has for an expedited worldwide roll-out of new, highly flexible packaging lines in a connected-enterprise environment. Indeed, while the company has relied on standard designs for its lines, product- and facility-driven deviations that incorporate singular characteristics caused delays in startup and drove up costs.

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