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AMERIPEN is excited to announce the launch of the Power of Packaging™ website. This new interactive resource helps audiences understand the essential role of packaging in protecting and preserving products, promoting brands and consumer messaging, and supporting people through jobs, community engagement, and design.
The website showcases the value of packaging through a variety of engaging, informative resources under the pillars of Protection, Promotion, and People. These include:
- Short videos on the history of packaging and the role that packaging plays to protect products
- Flash cards explaining the science behind packaging
- Infographics on the power of packaging to drive consumer behavior and support consumers’ needs
- An interactive “guess the brand” activity that shows how memorable and purposeful good design can be, even without brand names
- Community engagement highlights showing the packaging industry giving back to society
- A map depicting the jobs supported by the packaging value chain (that we’re trying to update, which is one reason why we need Company Members’ facility and jobs data!)
Take a moment to explore the Power of Packaging™ website and see how these new elements bring packaging’s value to life.
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