The European Container Glass Association has launched a campaign espousing the "endless recyclability" of glass. "Hank, the singing bottle, uses the famous line 'I'll be back'" in the online campaign (www.friendsofglass.com). The campaign is said to be the first international campaign of its type in the packaging industry. Since glass recycling is so prevalent, the campaign aims to create a connection with consumers who already know what to do with glass. The virtues of glass recycling is repeated in the campaign which appears in 14 different European language, emphasizing the fact that up to 90% of waste glass can be manufactured into new glass containers.
Source: www.politics.co.uk
