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Sainsbury's Extends Pulp Packaging From Steak to Fish/Poultry

The UK retailer introduces recyclable pulp and cardboard packaging for its own-brand fish and chicken, aiming to save nearly 700 tons of plastic annually and enhance sustainability.

Sainsbury Fish

U.K. retail giant Sainsbury's has overhauled the packaging of its own-brand fish and chicken products, replacing the trays for its own-label salmon and trout products with more sustainable alternatives.

Sainsbury's, which operates around 600 supermarkets and over 800 convenience stores, will swap all own-brand salmon fillet trays to pulp cardboard instead of plastic, a UK retailer first. This will result in 70% less plastic, saving 346 tons of plastic a year. The retailer is also making the same changes to its Taste the Difference breaded fish fillets, set to save almost 50 tons of plastic annually.

On the poultry side, Sainsbury’s is rolling out cardboard trays across its Taste the Difference line and breaded chicken line, saving 300 tons of plastic a year. The new packaging will also continue to roll out in the summer for many seasonal chicken favorites, such as breaded goujons, nuggets, schnitzels, and more.

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