Packaging World: Stila Cosmetics has been around since 1994, but you're a relatively small cosmetics company, compared to the Estée Lauders and L'Oreals of the world. How does packaging help you level the playing field?
Jill Tomandl:
The designs are stunning, and they're often not what you would see with the big brands in the store. How do you create such eye-catching packaging?
Isn't sustainability a big part of your marketing program as well?
Vendors surely play a significant role in package development for Stila products. How?
Contract manufacturers and packagers play a role in this reduced time to shelf, correct?
