New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Sustainable packaging projected to grow in frequency: study

Some 37% of consumer products could have green packaging by 2015, compared with 27% today, according to an EL Insights study.

Some firm numbers are now in place plotting the projected growth of sustainable packaging. According to EL Insights, 37% of consumer products are forecast to have sustainable packaging by 2015. That compares with 27% in 2010.

Steady growth is projected for each year during this period: 29% in 2011, 31% in 2012, 33% in 2013, and 35% in 2014.

EL Insights says the growth will occur in part because of pressure on consumer products companies to emphasize innovation when designing, selecting packaging materials, processing, and considering life cycle logistics for packaging.

However, recent research has determined that although sustainable packaging is a good thing for the environment, it does not necessarily lead to more sales at shelf. Recent research by Perception Research Services finds that green packaging can be a purchase tiebreaker only if the packaging meets all of shoppers’ other essential needs first.

New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment
Rethinking Packaging Robotics to Prioritize Flexibility
In this ebook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
Read More
Rethinking Packaging Robotics to Prioritize Flexibility