Create a free Packaging World account to continue reading

Ring carrier's movie role is PR nightmare

The animated movie Happy Feet features a penguin choking on a ring carrier. A packaging supplier responds.

All publicity is good, right? Not for packaging supplier ITW Hi-Cone for the role that a beverage ring carrier plays in the animated family movie Happy Feet. The ring carrier ends up around a penguin's neck.

The penguin—named Lovelace and voiced by Robin Williams—initially views the ring carrier as a good luck charm…until it starts to choke him. The life-threatening carrier plays a key role as the penguin seeks help from humans.

Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?
Your liquid filling supplier shortlist starts here
30+ suppliers across sachets, pouches, bag-in-box, and stick packs. Free, no search required.
Read More
Your liquid filling supplier shortlist starts here