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Blue bottled brew debuts

A new brew from a venerable name in European beer makes a blue debut in France.

Pw 9195 Web Kbourg

Kronenbourg, Alsace, France, selected striking cobalt blue glass bottles for its 1664 Blanc beer. The product was introduced earlier this year in two bottle sizes, 25 cL and 33 cL. The smaller size for supermarket sale is multipacked in six-count enclosed cartons, while the taller version is shipped and sold as singles to cafés, bars and restaurants. Both bottles are provided by the European division of O-I.

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