Today at the Plastics Industry Association (PLASTICS) booth at the Plastics Recycling Conference in Grapevine, Tex., Patrick Krieger, vice president of sustainability for the association, sat down with Packaging World to share details on PLASTICS’ Recycling is Real campaign and its new Flexible Film Recycling Alliance (FFRA).
Editor’s Note: Launched in fall of 2023, the Recycling is Real advocacy campaign is dedicated to promoting and defending plastic recycling in America. A large component of the campaign is a series of videos of recycling companies telling their stories. FFRA is an industry coalition created to improve the recycling of flexible film products by working to accelerate recycling rates, access, and education.
