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Top 3 Most Pressing Issues and Solutions as CPGs Move to Sustainable Packaging

CPGs’ top solutions to smooth the transition to sustainable packaging include tweaking marketing language and standardizing recyclability measurements.

The most relevant sustainable packaging solutions to VISION 2030 participants were providing clearer information to consumers, standardizing recyclability, and collaborating with organizations outside the packaging value chain.
The most relevant sustainable packaging solutions to VISION 2030 participants were providing clearer information to consumers, standardizing recyclability, and collaborating with organizations outside the packaging value chain.
PMMI Business Intelligence: 2023 Moving to Sustainable Packaging: Closing the Innovation Gap

Transitioning to sustainable packaging can be a daunting task, but it is much easier with a bit of industry collaboration.

The industry stakeholders that participated in the VISION 2030 sessions at PACK EXPO Las Vegas 2023 shared their own views on the transition to sustainable materials, as reported in PMMI Business Intelligence’s 2023 report, “Moving to Sustainable Packaging – Closing the Innovation Gap.”

Tweaking marketing language for sustainable packaging

A total of 61% of participants, more than any other solution, suggested CPGs tweak their marketing language and consumer understanding of what they are getting with a given product.

One group made the analogy between sustainable packaging and the move toward more natural products in the food and grocery industries.

“We struggled with understanding what the CPG companies meant when they said this is a natural product. Natural didn’t really have any muscle behind it and it was squishy,” the spokesperson for that group explained.

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INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast
New e-book on Flexible Packaging
In this e-book, you’ll learn key considerations for vertical and horizontal f/f/s and how to choose between premade bags and an f/f/s system. Plus, discover the pitfalls to avoid on bagging machinery projects.
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New e-book on Flexible Packaging