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McDonald's Germany Reusable Packaging, Ralph Lauren Refillable Fragrance Bottles, Uber Eats Reusable Packaging Trial

See a few examples of refillable and reusable packaging solutions from McDonald's, Ralph Lauren, and Uber Eats from ThePackHub’s May Packaging Innovation Briefing Report.

McDonald's is implementing a reusable packaging system for its 1,450 restaurants across Germany.
McDonald's is implementing a reusable packaging system for its 1,450 restaurants across Germany.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from start-up and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

McDonald's is implementing a reusable packaging system for its 1,450 restaurants across Germany.McDonald's is implementing a reusable packaging system for its 1,450 restaurants across Germany.ThePackHubMcDonald's Restaurants in Germany Implement Nationwide Reusable Packaging Solutions

McDonald’s in Germany has collaborated with logistics firm HAVI to create a national reusable packaging system for its 1,450 restaurants across Germany. The reusable packaging will be available at the restaurant for a deposit, which can be returned at any McDonald’s restaurant. The initiative has been developed in response to growing regulations on single-use packaging, although there are still reported challenges in the areas of reverse logistics and customer convenience. The system has been available since the beginning of 2023, allowing customers to choose between disposable and deposit reusable packaging for drinks and ice cream cups. As reported in the Innovation Zone, Burger King has also introduced a reusable packaging system in partnership with Recup, which will be available in its 750 stores across Germany. In both cases, the deposit for reusable packaging will be added to the selling price of the food and refunded upon return.

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