L’Oréal Pioneers Bottle Made from Industrial Emissions

The prototype HDPE package is the result of a partnership with LanzaTech and TotalEnergies that converts carbon waste from emissions from a steel mill into recycled polyethylene with the same properties as virgin plastic.

L’Oréal has produced a prototype cosmetics bottle that is made from a drop-in polyethylene created from the recycling of carbon emissions.
L’Oréal has produced a prototype cosmetics bottle that is made from a drop-in polyethylene created from the recycling of carbon emissions.

“Turning trash into treasure”: That’s how Freya Burton, Chief Sustainability and People Officer for carbon recycling company LanzaTech describes the process used by L’Oréal earlier this year to produce the first cosmetics bottle made from industrial emissions. The prototype bottle is the result of a collaboration between the French cosmetics giant, LanzaTech, and energy company TotalEnergies that began in 2016.

The partnership one of a number of strategies L’Oréal is employing to meet its L’Oréal for the Future 2030 sustainability commitments. Among these commitments is a plastics roadmap target of 100% refillable, recyclable, reusable, or compostable packaging by 2025 and 0% fossil-based packaging by 2030. Says Brice Andre, Global Director Sustainable Packaging and Development for the company, “To achieve the objectives of the L’Oréal for the Future program in terms of sustainable packaging, L’Oréal is working with a number of strategic partners, giving it access to the best technologies.” 


Read article   Read about Emmi's new coffee package, which uses 30% chemically recycled polypropylene.


Because mechanical recycling presents limitations in terms of the availability and quality of feedstock, Andre shares that L’Oréal is pursuing alternative technologies to meet its ambitious plastic packaging goals. In 2019, the company announced an agreement with PureCycle Technologies for the use of its Ultra-Pure Recycled Polypropylene (UPRP)—a material produced through a chemical recycling process developed by Procter & Gamble—when the material becomes available at commercial scale. Also in 2019, L’Oréal worked with packaging supplier Albéa to develop a tube made from a bio-based, paper-like material as an alternative to traditional plastic cosmetics tubes.

And, just recently, in June 2021, the company announced that along with consortium partners Nestlé Waters, PepsiCo, and Suntory Beverage & Food Europe, it had produced the first cosmetics bottle made entirely from PET produced through Carbios’s enzymatic recycling technology (see sidebar that follows).

For high-density polyethylene packaging, however, L’Oréal’s work with LanzaTech and Total in the form of a plastic bottle made from industrial carbon emissions is a world first.

A common goal of circular packaging

To ferret out innovative, game-changing technologies, Andre says L’Oréal has put a streamlined process in place. “Our teams first conduct active worldwide scouting of new or improved rising technologies that allow us to find alternatives to virgin plastics or reduce its use,” he explains. “Our packaging and design departments then analyze these options for quality, robustness, and consumer experience.”

In LanzaTech and TotalEnergies, L’Oréal found partners that shared the same goal of developing a circular economy for plastics. “And through this partnership, we together found a common purpose for reusing industrial carbon emissions,” Andre says.

LanzaTech’s “trash-to-treasure” process, described as CarbonSmart™, allows carbon waste to be captured and converted into new products using the biological process of gas fermentation. Explains LanzaTech’s Burton, “If you think about traditional fermentation, you use sugars and yeast to make alcohol. We actually do the same thing, but instead of using sugars, we take waste carbon in a gaseous form, like carbon monoxide or carbon dioxide, for example, and then, instead of yeast, we have a clever bacteria that converts the carbon in the gas into ethanol.”


Watch video   Watch this video on the LanzaTech process.
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Simplify robotics projects
Take control of your automation journey. Learn how to reduce risks and drive success in packaging robotics.
Read More
Simplify robotics projects