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Corona Launches Pilot Beer Pack Made from Surplus Barley

Using new technology, this circular process repurposes surplus barley into recyclable packaging material for six-packs.

Corona's new barley straw packaging
Corona's new barley straw packaging
Business Wire

Corona is the first global brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). This new technology gives the essential beer ingredient new life as a sustainable packaging solution. The new packaging will launch with an initial 10,000 six-packs rolling out as a pilot in Colombia, followed by Argentina later in 2021 as Corona looks to scale the new solution globally.

Said Felipe Ambra, Global Vice President of Marketing, Corona, “Starting with our own packaging, we assessed where we could make changes within our production and supply chains to make a real difference. We are proud to announce this first step in reinventing the future of packaging for our industry.”

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Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce