In June 2020, SC Johnson rolled out a 100% recycled ocean-bound plastic trigger bottle for its Mr Muscle Platinum Window & Glass Cleaner in the U.K. and Ireland. The package joins another ocean plastic bottle from the company: the Windex trigger bottle for its Original, Vinegar, and Ammonia Free formulas.
The new product offerings are part of the company’s global partnership with social enterprise Plastic Bank, forged the previous fall, to reduce the amount of waste entering the ocean, while also helping alleviate poverty in developing countries. The partnership is also a major part of its plan to triple the amount of PCR plastic content in its packaging by 2025. Under the partnership’s three-year agreement, the goal is to collect 30,000 metric tons of ocean-bound plastic, the equivalent of stopping approximately 1.5 billion plastic bottles from entering the ocean—a target that an SC Johnson spokesperson says they are on track to meet.
