Wild Bamboo-Based Deodorant Refill Pack

Subscription-based e-comm company Wild unveils a new reusable packaging platform for its natural deodorant product that includes a first-of-its-kind refill pack made of bamboo pulp.

Wild refill box
The refillable packs, made from recyclable bamboo pulp, are inserted into the aluminum case for use. The refills are sent in a U.K. letterbox-friendly shipper.

Reusable/refillable packaging is now all the rage, especially with the costs associated with more products being shipped via e-commerce. The format also help brands with environmentally friendly-focused products extend that philosophy through to their packaging. Wild, a U.K.-based company offering natural and organic deodorant on a one-off or subscription basis, has hit the sustainability trifecta with its new reusable deodorant pack: less cost and weight during shipping, fewer packaging materials, and, as an added bonus, a refill pack made from recyclable bamboo pulp.

Says Wild, “Our mission is to shake up the throwaway culture of everyday bathroom products. Through our wildly sustainable products, we hope to redefine the future of personal care.”

Upon launch in mid-2019 of its vegan-friendly, cruelty-free, dermatologically-tested deodorant, which is also free from artificial fragrance, parabens, aluminum, and sulfates, Wild used standard, off-the-shelf plastic deodorant packaging with custom adhesive labels. Its goal from the start, though, was to develop a plastic-free, refillable alternative. 

Calling on the expertise of industrial design and innovation studio Morrama, Wild turned over a design brief that Morrama’s Creative Director, Jo Barnard, says “was primarily focused on the refills: plastic-free and small enough to ship in a large, letterbox-sized package.” 


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