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The event’s increased number of entrants—there were 57% more than in 2009—also shows that innovation around sustainability continues at a fast pace, providing many companies with a pretty positive economic payback during these dismal financial times. As Mark Mathes, owner and CEO of Vanguard Packaging, the Innovator of the Year Award winner, says, “If you take sustainability projects seriously and implement them, if you do the right things, they are proven to go to the bottom line.”