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With a shared commitment to innovation, quality, and customer satisfaction, this collaboration on marks a significant milestone in the journey of both companies, promising to enhance the container handling landscape in Australia and beyond.
“We’ve worked with Tronics America in the United States for decades, providing infeed solutions to their labeling systems,” Morrison’s Vice President of Sales Dustin Lee said. “When it came time to develop representation of our company into Australia, it only made sense to look to grow our partnership with the Australian-based company and leverage their expertise in their home market.”
When deciding to embark on this expansion, Morrison took the approach that they’ve found the most success with – leaning into the OEMs they’ve successfully provided equipment for in the past.
As part of this partnership, Tronics will leverage its extensive market knowledge, distribution channels, and local expertise to bring Morrison's container handling solutions to the Australian market. This expansion is poised to address the evolving needs of manufacturing facilities in Australia seeking efficient, reliable, and technologically advanced automated solutions for their packaging processes.
"Tronics is excited to collaborate with Morrison to offer our manufacturing customers a range of cutting-edge container handling solutions that redefine efficiency and performance," said Ken Sky, General Manager at Tronics. "We are confident that our partnership will usher in a new era of streamlined manufacturing processes."
Both companies’ reputations are rooted in providing the best solution for any packaging challenge. Tronics’ dedication to delivering state-of-the-art solutions aligns seamlessly with Morrison's expertise in container handling equipment. Having successfully collaborated on multiple fronts within the United States, Morrison's decision to select Tronics as its representative in Australia reflects the strong rapport they have cultivated over the years.
“Our OEM relationships are critical to our business, and we are excited to take this step with Tronics,” said Morrison’s CEO Nancy Wilson. “The synergy between our brands has been evident in our successful collaborations stateside. We are excited to have them introduce Morrison's products and timing screws to Australian clients, empowering them to optimize their packaging processes and achieve new levels of operational excellence.”
As part of the partnership, Tronics hired Kevin Redmond to lead the introduction of Morrison by Tronics in the market. He will be the lead salesperson for the container handling product line expansion.
“Tronics has a great legacy in the industry and paired with our 52 years of timing screw expertise, we can’t wait to see how this partnership can help bring important automation solutions to companies in Australia,” Wilson said.
Tronics will represent the brand throughout the continent as Morrison by Tronics. Tronics is a division of Aldus, an industrial and packaging equipment provider based in Australia. The Tronics brand is located stateside in Merrillville, Indiana.