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The much anticipated North American introduction of the 434 SuperFlex case packing platform led to a strong performance for SOMIC Packaging at PACK Expo Las Vegas. Held September 29-October 1 at the Las Vegas Convention Center, CEO Peter Fox indicated results exceeded expectations and provided SOMIC with a fantastic year-end finish and head start on 2026.
“Our booth was very busy all three days of the show. The number of people who visited was very good throughout, and we recorded much greater scan numbers compared to the last show in Las Vegas two years ago,” said Fox.
“We were talking to people as soon as the show opened, and we registered half of our total scans the first day. Everyone we spoke to was impressed with the 434 SuperFlex. It received so many compliments and one person called it the Ferrari of case packers.”
SOMIC Packaging’s CEO Peter Fox (center), said the number of people who expressed interest in the new 434 SuperFlex exceeded expectations.SOMIC Packaging
Demonstrated daily, the 434 SuperFlex can produce nearly every major retail packaging configuration imaginable. The range extends from upright, stand-up pouch displays and wraparound cases, to two-piece tray-and-cover formats, flat nested orientations, and others. Fox said a majority of the integrated platform is designed with standardized architecture to meet the needs associated with end-of-line automation now, next month or next year.
“We had a great response from the people who visited our booth. After seeing it run live, they have a better understanding of how we streamlined our design-to-order process. With 80% of the machine pre-engineered and only 20% requiring customization to match a customer’s specific packaging application, they saw first-hand how we can deliver it much faster. We can have it to them in a fraction of the time, especially since all of our North American machine installs are now being assembled in Minnesota.”
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SOMIC Packaging 434 SuperFlex Case Packing Platform
Fox said this is important because it offers customers strategic value and other benefits. Built to scale, the compact 434 SuperFlex requires up to 50% less space than traditional, multi-component systems. Since it is also engineered with precision servo controls, integrated product conditioning, and proprietary mechanisms for handling pouches and imperfect blanks, the machine gives CPG brands, co-packers and others more options.
“SuperFlex is built for a wide range of market segments, from dairy, candy and confectionary to beverages, baking, snacks and pet treats,” noted Fox. “This machine gives CPG’s and co-packers the freedom to future-proof their packaging lines and respond faster to new opportunities. Some of the medium sized companies we spoke with at this show appear to be more nimble with changing market landscapes, and they are in a position to be more innovative with their equipment.”
Fox says the show gave the SOMIC team plenty of momentum going into the new year.
“We spoke with many decision-makers all three days and I am very encouraged with the depth of these conversations,” acknowledged Fox. “The next step is following up and arranging in-plant visits to evaluate their operations and see what works best for them.”
