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Digital printing--a difference maker in launch of Windows 7

Less waste, accelerated speed to market, and anticounterfeiting advantages are some of the benefits gained through on-demand digital printing of folding cartons.

The timelines behind this successful application are impressive, to say the least. Once Mediaware got the nod from Microsoft, it had just six weeks to ramp up. Microsoft, after all, was not going to change its software launch date, so Mediaware and technology partners Xerox and Stora Enso had to meet the October deadline. In a six-week time frame, the team built out the 8,000-sq-ft facility in a secure, climate-controlled environment, tested the IT infrastructure, appropriately staffed the organization, and met Microsoft’s delivery expectations.

Microsoft wanted a solution that would speed its supply chain, handle short runs for many countries, and reduce the overall cost of packaging in multiple languages. Mediaware chairman Simon Healy and the team at Mediaware recognized the benefits of digital technology. Working closely with Xerox, Mediaware successfully introduced a new digital workflow approach that helped them capture the Windows 7 folding carton converting assignment.

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