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Cereal manufacturers should switch from two inner bags to one for club store packaging

Sustainable packaging is an incremental pursuit, quickened when adoptions are made by an entire category. For example, club-store-size cereals with twin bags inside a carton could be switched by cereal manufacturers to one large bag.

Benefits to the environment and to the companies making that switch would be less bag and box material (from downsizing), and faster bag filling and box loading.

The consumer conveniences of twin bags are easier handling and extended freshness, because one bag remains sealed while the other is being used. Given that the typical purchase of the club store package is for a household of heavy cereal consumption, freshness is no greater a factor than for the grocery store size. However, that’s not to overlook consumer perception shaped by years of promotion. In response, the companies can promote the stay-fresh qualities of the single bag.

As for easier handling with a twin bag, much of that is countered by the difficulty of fitting the opened bag back into the box still containing the unopened one. Product settling and shifting can necessitate a forced fit that crushes the product and bulges the box, even though the problem diminishes as the contents of the bag are consumed.

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