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November 2022

Packaging World November 2022
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In This Issue
Starbucks Elevates Coffee Art with New Bag Graphics
In the first new packaging design for its core whole bean coffee roasts in a decade, Starbucks takes its storytelling strategy to new heights, with evocative artwork that richly conveys each variety’s heritage, distinctive flavor, and quality.
November 9, 2022
Starbucks redesigned the packaging for its five core whole-bean varieties with graphics that translate the people, moments, and experiences associated with each blend into art.
Plastic Packaging May Not Be So Bad, After All
McKinsey & Co. conducts a lifecycle analysis of plastic packaging versus alternative materials for a number of applications and finds that the majority of plastic packages offer fewer GHGs.
November 7, 2022
The 30-page report includes information on the markets selected, the methodology used, and in-depth details on several of the applications studied.
New Nozzle Technology Creates a ‘Whipnotic’ Experience
Whipped cream topping gets flipped on its can with new Whipnotic dairy topping that features a patented aerosol can nozzle that swirls fresh fruit juices and flavor essences into the product during dispensing.
November 4, 2022
Sisters Tracy Luckow (l.) and Lori Gitomer developed the new Whipnotic line of whipped cream toppings to offer consumers more value, innovation, and creativity in the category.
Long-Charge AMRs Safely Plug Labor Drain
Mauser Packaging improved operator safety conditions and automated out hard-to-find labor, all the while improving throughput to the tune of 600% in one location, thanks to the new AMRs’ fast and long-lasting charge.
November 3, 2022
At the Langley facility, Dinesh Naidu, plant manager (left) and Dilip Bhulabhai, technical manager, saw immediate production and safety improvements. Mauser Packaging has since expanded the program to include its Oakville, Ontario facility.
Approaching a ‘Holy Grail’ of Food-Grade, Film-to-Film Recycling?
The MBOLD coalition is building a new ecosystem of stakeholders to support a circular economy for flexible packaging and films in the Upper Midwest.
November 1, 2022
Cover 1122 10 25 22 Db Crop
How General Mills Manages its CM/CP Suppliers on Sustainability, ESG
Mark McCullough, Director, Global Impact - Operations Integration, General Mills, spoke at the recent F4SS supply chain conference about co-manufacture/co-packer management techniques related to his company’s stated sustainability and ESG goals.
October 31, 2022
Mark McCullough, Director, Global Impact - Operations Integration, General Mills
Planters’ New Peanut-Shaped Jar Uses Less Plastic, Too
A unique new package design for Planters’ 16-oz PET container for its Dry Roasted Peanut varieties results in 8% less plastic and another iconic asset for the brand.
October 31, 2022
Along with a new hourglass shape, the updated Planters Dry Roasted Peanuts package also got a new label—peanut shaped as well—designed to emphasize the line’s distinctive flavors.
Gatorade Hydration App uses Wearable Sensor, Smart Bottle, & Refill Pod
PepsiCo’s Gatorade Brand unveiled a new smart hydration system for health and fitness consumers that features a durable bottle, a recyclable refill pod, a wearable patch, an LED closure, and a smartphone app to interact with the athlete.
October 28, 2022
Exploded view of the whole Smart Gx Bottle system from PepsiCo’s Gatorade brand.
Parallel Trends Overlap, Intertwine at PACK EXPO
After a four-year, pandemic-induced hiatus, PACK EXPO International was back in Chicago in late October, 2022, and the top trends weren’t hard to spot.
October 26, 2022
Matt Reynolds1
Food & Bev Turn to R&D Digitization
The digitization of R&D is a process that, in packaging, enables developers to simulate and demonstrate a product, then thoroughly outline use cases.
October 26, 2022
Advait Baht Photo
Film Criteria for Vertical Form/Fill/Seal Applications
Vertical form/fill/seal operations depend on the right films for optimal performance.
October 25, 2022
Sterling Anthony
Newman’s Own Personalizes Pizza Boxes
New packaging design for Newman’s Own’s full brand portfolio includes pizza boxes that tell the personal stories of some of the children helped by the company’s charitable mission.
October 20, 2022
Clayton from North Carolina is shown on the Uncured Pepperoni Pizza box.
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