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February 2022

Packaging World February 2022
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In This Issue
Cannabis and CBD: Still. Holding. Breath.
As an attorney, my job is easy. I advise clients that they should follow the law. As we say in Latin, “Duh.”
February 14, 2022
Eric G
PetPlate Personalizes Unboxing Experience
New personalized marketing technology lets e-comm pet food company PetPlate directly engage with its customers through an insert with feeding instructions customized to their dog included in the customer’s first order.
February 14, 2022
PetPlate sells ready-to-eat meals and organic treats and supplements for dogs through an online subscription service and the independent pet retail channel.
Bold but Implausible Plan Pinpoints U.S. Role in Global Ocean Plastic Waste
Americans, we are told, generate more plastic waste both by weight and per person than any other country—42 million metric tons (MMT) yearly—or 287 pounds per man, woman, and child, at least as of 2016.
February 10, 2022
Ben Miyares
Walmart Brand Leans in to ‘Humanization’ of Pets
A redesign and line extension for Walmart’s own-brand super-premium pet food, Pure Balance, uses ingredients and packaging design cues that follow the trend of humanizing products for pets.
February 9, 2022
In 2020, Equator redesigned packaging for Pure Balance to evolve its look and feel to reflect the products’ high quality and to align it with premium-tier cues.
Previewing PACK EXPO East 2022
Last year’s wildly successful PACK EXPO Las Vegas proved to the packaging community not only that pandemic era in-person events can be done, but they can be done safely and executed well.
February 8, 2022
Art10563
Evian’s New Sparkling Water in Aluminum, PET
Consumers can choose which recyclable container format they prefer for Evian’s new sparkling variety.
February 8, 2022
Evian Sparkling Water
Pallet Management for CPGs: Part One of a Series
Retailers increasingly are mandating the type of pallet CPG companies are to use.
February 8, 2022
Sterling Anthony
Sustainable Packaging for Cannabis Grows
Cannabis CEO Blair Kralick discusses the importance of greater use of sustainable packaging in the market and the challenges of balancing eco-friendliness with regulations.
February 7, 2022
Blair Kralick, CEO, äkta
The Risks to Brands of Not Doing Enough
A new scorecard from As You Sow details where brands are with their 2025 commitments around reducing plastic packaging and the risks associated with not meeting their goals.
February 3, 2022
Ays Logo Web
Lagunitas, Blue Moon Test Glass 'Flight Pack,' or 'Drinktainer' Concept
Craft brewer Lagunitas was an early adopter of this tap room-friendly packaging system from O-I. Called Flight Packs, they offer beer fans a unique way to bring the taproom tasting experience home.
February 3, 2022
Lagunitas 1
Supply Chains Improving? | Welcoming Natalie Craig to Packaging World
As I sit down to type this, it’s 10°F in Chicago, it’s dark by 4:30 p.m., the Bears are in year 37 of their rebuild, and I’m quarantining with COVID-19.
February 1, 2022
Matt Reynolds1
Cannabis Weighing System Accounts for Variable Container Weights
Container weight variability for the painted glass jars in this application made precision dosing of the expensive product difficult. Find out how a unique filling and weighing system overcame the problem.
January 31, 2022
The tare gross weighing system accounts for variable-weight glass jars by weighing the empty jar, filling the jar with cannabis flower, weighing the filled jar, and finally validating the contents’ weight by comparing the feeding scale weight with the post-fill scale weight.
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