The company, Tymbark of the city of the same name, decided to go the imports one better. Not only did it add aseptic paper-based brick packs to its packaging, it distinguished itself by offering what International Paper (Purchase, NY) calls its Twist-Pak(TM) in a 1-L size. Twist-Pak is the combination of IP's paper/foil/plastic brick-style carton with the addition of a resealable spout and cap combination. The pack was introduced for apple juice in '97, and it allowed Tymbark to create its first family-size aseptic pack. Many other flavors followed.
Polish consumers buy into convenience
When a Polish juice manufacturer was challenged by aseptic paper-packaged imports, it had to respond or risk losing market share.
Feb 28, 1999
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