Pouch receives Member's Choice award

This year’s Flexible Packaging Assn. Member’s Choice award went to Specialty Films & Associates’ entry for the Digital Innovations MP3 Pouch.

Pw 13423 We Neurcs

Winner of silver awards for both Packaging Excellence and Technical Achievement, the packaging combines a metallized lamination over an inner sleeve of SBS. Gravure printing on the semi-transparent film is positioned so as to accent the image printed on the sleeve.

Designed by Design Kitchen, the graphics and packaging offer an innovative look that differentiates itself from other MP3 player packs on store shelves, suppliers say. Equipped with a tear notch that provides added consumer confidence and tamper evidence through added pilfer recognition, the pack’s construction is also said to reduce or eliminate potentially damaging electro-static discharge.

Details on material specifications were not available.

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