Count to 100. I’ll wait. Any distractions while you counted? Are you sure you didn’t miss any numbers? Now do it again. All day long.
Fairytale Brownies was founded by two childhood friends, David Kravetz and Eileen Spitalny, who met in kindergarten. After graduating from college and spending a few years in the corporate world, they took their friendship, entrepreneurial spirits, and Kravetz family brownie recipe, and went out on their own to launch a company in their hometown of Phoenix. Thirty years later, and their company employs more than 130 people, selling multiple flavors of brownies, blondies, and cookies through online delivery to customers all over the world.
When Kravetz and Spitalny first launched their business from a single bakery storefront, they started with full-size 3-in.-square brownies. Later, they started making half-size brownies they called Sprites. A few years after that, they added quarter-size brownies called Magic Morsels. In recent years, demand for those bite-sized morsels has exploded. “That’s the size and the line that has just taken off,” Kravetz says. “I think about 70% of our volume right now is in that size brownie.”
