New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Winnie the Pooh makes splash in HDPE bottles

New Windsor Brands launches line of infant washes, lotions, and shampoos in a custom bottle that provides shelf appeal and functionality.

Pw 29827 Winnie The Pooh Fragrance Free 3 Bottles
Answers.com reports that it was 1926 when the Winnie the Pooh character first appeared in a collection of stories. Attesting to the ongoing popularity of the beloved Disney bear is a newly launched line of natural infant toiletries marketed in extrusion/blow-molded bottles from TricorBraun.

New Windsor Brands, LLC, Princeton, NJ is launching a line of baby wash, shampoo, and lotion in a 15-oz custom-designed high-density polyethylene oval bottle with a pinched waist. The bottles employ anti-slip characteristics and are decorated with an in-mold label that both help to ease bottle handling when bathing babies. The labels are provided by Yupo. TricorBraun also supplies the injection-molded polypropylene closures, which include a disc-top cap for shampoo and pump for lotion.

The line includes three shampoo, three wash, and three lotion SKUs, in three fragrances (powder fresh, lavender, and chamomile, and fragrance-free), all filled by a contract manufacturer in Florida. New Windsor Brands co-branded the Winnie the Pooh line with Daily Renewal, a brand it acquired from Procter & Gamble in 2009.

“TricorBraun has been a tremendous partner to us,” says Ved Singh, president of New Windsor Brands. “They are a global company, and we are open to global trends. The white bottle and graphics are attractive, and Winnie the Pooh is a much-sought character. TricorBraun helped us develop a pack that is easy to handle in wet environments so it’s also functional.”

–Jim Butschli


Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts