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Pouched beverages pour into global markets (sidebar)

While it contains no liquid, Quaker Oats' new "dual pack" for its 100% Natural Granola is bound to make waves in the cold cereal category.

Pw 22060 Whiitconno 1

Since February, club stores located primarily on the West Coast and in select East Coast locations have sold the product in one of the most innovative cereal packages to hit the market in years: a stand-up pouch that includes two separate, resealable zippered pouches, each containing 30 oz of product.

For years, packagers and suppliers involved in the cold cereal category have talked of replacing the ubiquitous bag-in-box format with a flexible package for cereal. The potential for lower materials costs and source reduction made such a move seem attractive. But few have made the switch, partly because cereal manufacturers have too much invested in bag-in-box packaging equipment. Also, it seemed no one wanted to be the first to step from the on-deck circle to the plate. Now Quaker Oats has.

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