The California Prune Board thinks so. Hoping to promote increased consumption of its product, the Board petitioned FDA to allow a name change on packages of prunes and products containing prunes. According to a Board spokesperson, market research found that women in particular responded more favorably to the name dried plums than to prunes. Under the petition, the process would begin with dual labeling and gradually move toward a single name. The Board is hoping to win FDA approval by March, when a major marketing campaign promoting the nutritious fruit is set to kick off.
What's in a name?
Does “dried plums” sound more appealing than “prunes”?
Jan 31, 2000
Recommended
Machinery Basics
Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Downloads
