The California Prune Board thinks so. Hoping to promote increased consumption of its product, the Board petitioned FDA to allow a name change on packages of prunes and products containing prunes. According to a Board spokesperson, market research found that women in particular responded more favorably to the name dried plums than to prunes. Under the petition, the process would begin with dual labeling and gradually move toward a single name. The Board is hoping to win FDA approval by March, when a major marketing campaign promoting the nutritious fruit is set to kick off.
What's in a name?
Does dried plums sound more appealing than prunes?
Jan 31, 2000
Machinery Basics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
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