The battle for consumers’ choice on U.K. retail shelves is lost or won within moments, proving the importance of successful packaging. For this reason, Leonia, NJ-based nutritional supplement producer Solgar sought promotional packaging that would successfully bundle two bottles in a single pack to draw consumer’s attention on retail shelves. The new packaging also had to offer a premium product experience and provide excellent product visibility.
Solgar worked with packaging company and design agency Burgopak, which interpreted these requirements into a “left and right” pack, using their patented sliding mechanism to combine two different-sized products into a single integrated pack. The custom Burgopak design ensures a compact solution with little wasted space, yet creates a strong shelf presence and a reportedly unique unboxing experience.
Burgopak’s licensed partner facility in the Czech Republic manufactures the carton used by Solgar, which measures 0.42 microns thick, with a weight of 250 g/m2. It is single-side printed lithographically in four colors plus an aqueous matte finish.
