Premium imported bottled water brand FIJI Water is rolling out a fresh look for its bottles with a slim, sleek new design. According to FIJI, with this design, the brand’s 330-, 500-, and 700-mL SKUs will now easily fit everywhere, including the number-one consumption occasion for bottled water, in the car, as well as fitness equipment, gym bags, and beyond.
“We received such positive feedback when we released the new look of our 700-milileter FIJI Water bottle last year that we decided to extend that design across our entire portfolio,” says Clarence Chia, Vice President of Marketing for FIJI Water. “Convenience is of the utmost importance for consumers; we want to make it as easy as possible for our brand to be a part of everyone’s daily lives.”
The new look will roll out beginning in January 2017, starting with the 500-mL SKU. The 330- and 1-L sizes will receive the same makeover throughout the first quarter of 2017. All updated FIJI Water bottles will retain the iconic square shape, and the product will retain its unique mineral profile.
FIJI Water can be found in stores nationwide and via FIJI’s Home Delivery Service.
