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Sanofi’s Nasacort® Allergy 24HR booklet pack with thermoform delivers ‘wow’ factor

Package design uses thermoformed ‘N’ to help make successful switch from prescription-only to over-the-counter sales.

If a museum of contemporary over-the-counter pharmaceutical package design were created, it would likely display the Nasacort Allergy 24HR pack from Sanofi Consumer Healthcare Division Chattem Inc., Chattanooga, TN. Nasacort Allergy 24HR spray provides full prescription-strength 24-hour scent-free and alcohol-free relief for nasal congestion, sneezing, runny nose, and itchy nose.

Nancy Limback, Sanofi Manager, Package Development and Innovation, says Nasacort started out as a prescription-only product, but was switched to over-the-counter sales, where it’s now sold in mass merchandising drug stores, retailers such as Wal-Mart, grocery stores, and many other outlets.

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