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Bag-in-bag apple snacks are portable and easy to store

A new stand-up pouch for portioned, sliced apple snacks replaces clamshell packaging, making the product easier to store and carry, and more noticeable on shelf.

Pfw 4516 Crunch Pak1 Web 0

Crunch Pak has introduced its pre-sliced, portioned apple snacks in a new 10-oz breathable, stand-up film bag that Director of Brand Marketing and Product Innovation Krista Jones says offers easier storage, greater portability, and better marketing potential than its clamshell predecessor. Crunch Pak, of Cashmere, WA, has been providing retail customers nationwide with fresh sliced apples for 16 years, producing nearly 1 billion apple slices per year at its two plants.

Until recently, its Crunch Pack with Disney and Crunch Pak Organics products were offered in bagged portion packs held in a plastic clamshell. “When we identified a need for more compact packaging, we knew we had to create something to save space in the consumers’ refrigerators as well as shelf space at the store level,” explains Jones.

The new, breathable bag in a proprietary construction allows consumers to store the product in places where a clamshell would not fit. And, with the addition of a handle on the bag, the apples are easier to take on-the-go as well.

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