A prominent medical device manufacturer has had  a 20-year partnership with Tennessee-based Resource Label Group (RLG) to  manufacture their equipment labels. 
 
Recently, the device manufacturer approached RLG  with a specification drawing of an identification  nameplate for a cardiac mapping device to review and bring  to the market. 
The nameplate needed to:
- Display the device name and OEM.
 - Contain a QR code, which a device operator  could scan to access the product manual.
 - Show the safety compliance organizations (TUV,  CE) which have certified the product and its bill of materials.
 - Leave a clear window, through which a separate  label (printed on-demand during their device assembly process) would display  device-specific identification information including the serial number and  barcode.
 - Simplify manual label application during the  device assembly process. 
 
The company planned to use a label comprised of  a velvet-textured polyester film with a high-performance acrylic adhesive and  polycoated kraft liner, both from 3M.
The planned label included a peel tab to make manually  removing the label from the liner easy, and dotted guides printed on the  adhesive side of the label to show assemblers where to line up the edges of the  barcode label before affixing the two-label assembly to the device. 
The design printing on both sides of the film.  The front of the label would display all identifying information, and the back  would contain the dotted guidelines. But the team realized the spec wouldn’t  result in a label that matched the client’s vision.
                                                                    Spec  review process    
“Equipment and nameplate label clients  typically fall into one of two camps: they either have a finished spec and  simply need it to be taken through to the finish line, or they require help  engineering the spec from the ground up. This client fell into the first camp,”  says Marsha Frydrychowski, RLG’s Director of Marketing Services.  
Even when a client has a finished spec, RLG conducts  a thorough review as a final quality check, identifying any potential problems  before the print run to minimize waste, cost and lead times. 
Checking for  compliance requirements
Equipment labels and nameplates are functional  components of the devices to which they’re adhered. Because of this, there are  certain cases where OEMs will have to submit the label to regulatory bodies  (e.g., UL or CSA) for approval as part of the bill of materials so RLG checks  the spec for any compliance requirements.
In this case, UL and CSA compliance was not  listed in the spec, meaning that it wasn’t a requirement for this particular  label. 
Evaluating the  label construction
Looking at the spec, the construction, dimensional  tolerances and tooling die requirements were clearly laid out. The window was  to be left clear, and adhesive was to fully cover the back of it. 
While RLG will often selectively apply  adhesive, leaving the back of windows clear to enhance transparency, the note  about full-coverage adhesive was not an issue because (1)the window wasn’t being  used as a lens and (2) adhesive was required to adhere the barcode label behind  it.
The label was to be die cut (cut through the  material and liner) around the  perimeter of the label except between the peel tab and the label, where the  material would be kiss cut (cut through the material, but not the liner). This would allow an assembler to quickly remove the  nameplate from the liner by bending the peel tab back.
A potential problem surfaced when they cross-referenced  the tooling die requirements with the specified label materials. 
Ensuring the  compatibility of the label materials
The label materials were all compatible with  the substrate (lightly textured, high-surface energy molded plastic) and the performance  challenges of permanent medical device labels. But the chosen adhesive product  was incompatible with the tooling requirements of the label. They specified 5  mils of adhesive on a 4.2-mil polycoated kraft liner.
Though the adhesive is well-suited for this  application—it’s an acrylic product with performance attributes like slippage  resistance, short-term repositionability, and excellent heat resistance—the 4.2  mil liner was too thin. Doing a kiss cut between the peel tab and the label as  specified would be impossible as the die would cut through the liner  completely.
(The 5-mil  thickness of the adhesive was compatible with the texture of the substrate. If  the surface were smooth, they could use 2 mils, but greater thickness was  required for the label to fully adhere to the peaks and valleys of the textured  surface.)
RLG recommended switching from the previous  product to another that was exactly the same but with a thicker, 6.2-mil liner.
The company initiated an engineering change  notice, initialing the redline as an approved document, averting a potentially  costly problem. The change notice allowed RLG to begin production while the med  device manufacturer went through the lengthy process of approving the change  internally.
                                                                                                                        
“On its surface, the job of an equipment  label converter is to manufacture and deliver labels  exactly to spec. But the reality is that we must first ensure that the spec  perfectly matches the client’s vision for the label, including careful spec  review and making course-correcting recommendations,” explains Frydrychowski.